Privacy policy

Last updated: today

Primal Fitness ("we") provides a coaching platform that connects personal trainers with their clients. This policy explains what data we collect, why we collect it, and your rights.

What we collect

• Account: email, name, role, password hash, optional phone.
• Health & fitness: only what you choose to enter — measurements, photos, workouts, food logs, check-ins, habits.
• Payments: handled by Stripe. We store reference IDs, not card details.
• Usage analytics: with consent — pages visited, feature use, performance.
• Device data: push notification tokens, app version, OS.

How we use it

• To run the service you signed up for (programs, messaging, payments).
• To share your data with the personal trainer you choose. They see only their clients.
• To improve the product (consented analytics + crash reports).
• To send transactional emails (sign-up, invite, weekly digest).

AI features

We send a small context blob to Anthropic and (optionally) OpenAI Whisper when you use AI features. These providers do not train on Primal Fitness data. AI output is advisory only — your PT remains the decision-maker. Medical advice is explicitly blocked.

Your rights

You can export your data at Settings → Privacy, or delete your account permanently from the same screen. UK & EU users have the rights granted by UK GDPR / GDPR.

Contact

Email privacy@primalfitness.app for any privacy questions.