Primal Fitness
Built for elite coaches

Coaching software that performs like you do.

Programs, check-ins, nutrition, habits, payments, and AI-assisted insights — in one premium platform your clients will actually love.

No signup needed — see exactly how you'd manage clients.

UK GDPR · Article 9 readyStripe Connect direct payoutsiOS + Android client appAI check-in summaries

Everything in one place

Your whole coaching practice, one app.

Stop duct-taping Google Sheets, MyFitnessPal, WhatsApp, and PayPal. One platform for the work you actually do.

Programs

Build week-by-week training in seconds. Drag, drop, duplicate. Templates per goal, per equipment, per level.

Nutrition

Macros, meal plans, photo logging. Calculate targets from goals, age, weight. Adjust on the fly.

Check-ins

Weekly forms or voice memos. AI drafts a summary so you can review 10 clients in 15 minutes.

Messaging

One thread per client. Push to their phone the moment you send. Read receipts. Voice notes.

Payments

Charge clients via Stripe. You keep your own Stripe account; we take a small platform fee.

AI assistant

Weekly client summaries, progression suggestions, voice-memo transcription. PT-side only — never speaks for you.

How it works

From signup to first paid client in an afternoon.

  1. 01

    Set up your studio

    Sign up, name your business, connect Stripe. 5 minutes. No card required for the trial.

  2. 02

    Invite a client

    Send one invite link. They install the app, sign in, and your first program is theirs to follow.

  3. 03

    Coach, get paid

    Review check-ins. Send messages. Stripe handles the invoices and payouts directly to your bank.

Pricing

Pilot is invite-only.

We're onboarding a small cohort of UK PTs before opening publicly. Sign up and we'll reach out if you're a fit for the next batch.

Pilot

Free

For the first 30 days, fully featured.

  • Unlimited clients
  • All features unlocked
  • Founder Slack support
Apply to pilot

Coach

£30/mo

After pilot. Cancel anytime.

  • Unlimited clients
  • Stripe Connect — direct payouts
  • AI summaries + weekly digests
  • Branded client app
Start 30-day trial

Studio + Gym tiers available for multi-coach businesses. Talk to us.

Ready to see it?

No signup. No card. Click around the live demo and see exactly how you'd manage your clients.